7 Corporate Logo Design Principles that can elevate your Business
Do NOT underestimate the power of logos and the process of designing a logo!
There’s much more to a company’s visual brand identity than an image put together with some fancy fonts and a splash of colors.
A corporation’s logo design has a deeper sense of importance as it is the first element which leads to the formation of consumer’s perceptions and attitudes towards a brand.
So what are the essential ingredients you need to cook up an awesomely innovative yet meaningful logo design?
Read on to enlighten yourselves!
1) Incorporate the Brand Name when Designing a Company Logo
You’re probably going to rule out this idea as being absolutely wrong and illogical.
After all, how did some of the world’s big brands ‘just do it’ without having their brand name as part of their logo?
Well, our statement isn’t as inaccurate or invalid as you might think.
To tell you the truth, abstract logos don’t work all the time.
The corporations that you’re thinking of have existed in their industries since almost forever, making their logos identifiable amongst individuals across generations. On the other hand, your brand probably hasn’t even reached closer to the phase where these organizations are currently present.
Besides this, considering the increasingly competitive nature of the century present business environment, as well as the growing number of firms saturating industries, you NEED to get a logo designed with your company’s name incorporated into it in order to make sure that your brand name sticks into the memory of your potential customers.
In case you still have your doubts regarding what we’ve said, let me tell you that according to the Logo Factory, 91% of the world’s top brands have incorporated their brand name into their logo design. These brands include Google, Zara, Avon, Accenture, Shell, Coca Cola, KFC, Gucci, Loreal, Sprite, MAC, Kellogs, Oracle, Amazon, Samsung and HBO amongst many others.
Having said that, people who’re driving, for instance, won’t have the time to stop by your billboard or poster and squint at your logo just to make out the name of your company. Hence, once you’ve decided to include your brand name, you must make sure that you create a logo which is prominent and can be read easily from afar.
We’ve incorporated brand names within all the logos we’ve created for companies that are in the top positions in their industries.
2) Colors add Meaning to Business Logo Design
Colors have immense power in the world of marketing!
According to a study carried out by the Institute of Color Research, individuals make a subconscious judgment about their environment, objects and even people based on color, within 90 seconds only.
Wow! That’s pretty thought-provoking!
This study has been further reinforced by the British Design Experts, who say that 85% of our decision to choose one particular brand over the other is determined by the colors of each brand.
So what makes colors so influential in your purchase decisions?
Deep meanings are embedded within colors, which is primarily why they bring logos to life.
Moreover, due to their high communicative value, colors provide an identity to corporations and communicate a lot about your brand personality.
Take a look at how The Logo Company views colors:
- White symbolizes innocence, purity and simplicity.
- Yellow evokes feelings of optimism, warmth and friendliness
- Orange exudes a friendly, cheerful, creative and confident personality.
- Red denotes boldness, bravery, excitement and passion
- Purple signifies royalty, elegance and luxury
- Blue symbolizes trust, dependability and loyalty
- Green is the color of the earth and hence represents nature as well as good health
- Black brings class and boldness to the canvas
While you may choose to design a company logo in a single color, colors in different combinations can also impart specific meanings and confer a specific identity to your brand.
Take the example of the logo that we’ve created for the musical band, Esta Livio. The logo has been designed in a combination of black and white, signifying that the band’s power lies in their creation of tasteful and classy tunes with simple lyrics that reflect the purity of the soul.
When designing a business logo, you need to make sure that you choose the most appropriate color palette, since colors reinforce and highlight your corporation’s beliefs, values and philosophy while also making a strong statement about who you are as a brand, what type of offerings you’re selling and what category of individuals you’re targeting.
The British Design Experts claim that using the right color scheme can increase your following by 40% by making it easy for individuals to retain your logo and what your brand stands for.
Take a look at the logo we created for GoDusk, using the colors yellow and orange, which highlight how its ecological, portable shade brightens up your day by letting you enjoy a brilliant sunny day outdoors with your tablet or smartphone.
To conclude, we’d like to add that while colors do convey a specific aura, you don’t have to limit yourself. Instead of using colors that have been conventionally used by your competitors, you can choose an entirely different color palette to stand out from the crowd and distinguish yourself as a unique and innovative brand.
3) Custom Logo Design is the Key to a Long Life
Chat Bubble logos, the double letter overlap, random colored dots, hipster logos and arcs are so mainstream!
Almost every other social networking app has a chat bubble incorporated into its logo and second-rate fast-food chains attempt to place themselves alongside big names by designing a logo with an arc in it!
Just because you’re part of a particular industry, doesn’t mean that you HAVE to follow the herd without thinking for yourself!
Get your creative juices flowing and work up some unique ideas!
Company logo designs that are unique have a greater chance of not only being noticed, but they also stay embedded within your memory for longer, since our brains tend to remember unusual elements.
Moreover, you can absolutely wholly own unique concepts. I mean, no matter how differently you do it, you can’t own the arc as a concept that’s a product of your imagination because firms who have used it in the past can claim it as their creation instead!
4) Simplicity is the Second Name of Professional Logo Design
No rule states that adding extra layers of complicated illustrations and images will give your logo an award for being the best logo design!
Instead, I won’t be surprised if such logo creators make their way into the league of the ‘worst graphic designers’ that ever existed!
Simple designs are elegant, sophisticated, classy and MOST importantly, they are easily recognizable.
Moreover, having a complicated logo will leave your potential customers confrazzled as they’d rack their brains trying to decipher what the logo means and stands for.
When getting a logo made, you should make sure that it conveys your brand identity and company values in the least complicated way possible, so that people can build an image within their minds easily and rapidly.
A perfect example is the logo of Writer Right. Though it’s a simple image, using the red nib as the face of the individual takes it to the next level by making it unique and giving it a deeper, bolder meaning.
5) Modern Logo Design calls for Custom Typography
While we detest the use of overly complicated designs, we’re also against the idea of over-simplifying your logo.
A lot of amateur graphic designers have the tendency to abuse some of the already overused standard Microsoft Word fonts such as Impact, Comic Sans MS, Arial, Handwritten fonts such as Lucida and Bradley Hand, Courier/Courier New and Papyrus.
You should be smart enough to fathom that we’re telling you NOT to use the above mentioned fonts at any cost!
Logo development in the 21st century calls for the use of custom type fonts as they bring longevity to your logos by making them inimitable and distinct.
A perfect example would be that of Coca Cola. Despite being a top-class renowned brand, Coke has had its typography ripped off by infamous low-grade brands.
6) Make a Logo with a Meaningful Story
As mentioned earlier, the power of corporate logos lies in their ability to communicate the core values and beliefs of your organization and provide an apt personality to your brand.
If you’re a graphic designer, you need to put in a lot of thought and reasoning when you make a company logo, because it doesn’t have to be just innovative and cool. Rather, it needs to project the organization’s vision and be consistent with its goals.
Logos provide a sense of direction to not just the target audience but also to the members of the corporation. Just one look at your emblem and you know where you want your company to stand in the future.
The best example of a logo which is simple yet meaningful is that of the World Punjabi Congress. The logo signifies the coming together of the Punjabi community across the globe, regardless of national boundaries. Moreover, the use of natural elements such as leaves and the color “green” ties in with the love of nature that is embedded within all Punjabis and the earthiness of Punjabi literary works.
7) Keep in Mind your Future Prospects while Designing a Logo
You might not have any plans currently, but in the future, you may decide to expand into various industries.
While you’d most probably get a logo designed separately for each subsidiary, the logo representing your main corporate brand would have to incorporate the values of all your brands and the overall values of your corporation.
Your corporate logo design needs to be timeless and project the same overall feel for each brand.
The best example for this would be the logo for FZ Media Group, which exudes a sense of professionalism, sophistication and creative passion indicating the quality of output you can expect to receive from each of the companies that are a part of it.
Incorporating all the above-mentioned aspects and features will result in the creation of a logo that is memorable and which stays popular across all generations.
Looking for a professional logo maker who can design the perfect logo for your firm?
Your search ends here!
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